Unibanco credit cards

Proposal for restyling of Unibanco’s collection of credit cards targeted to appeal to a younger audience based on the insight 'My card is unique'.

Briefing | Approach

Proposal of restyling of Unibanco’s collection of credit cards targeted to appeal to a younger audience based on the insight 'My card is unique'. The approach was to create a system of customisation based on 12 different archetypes, from which the customer could choose the one that best fitted its personality and individual consumer habits.

Design: Salvador Pombo
Creative direction: Pedro Vilar
Strategy: Maria Caeiro
Client: Unibanco
Agency: Fuel Lisboa
Year: 2018

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