![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/b672e43d-8171-477a-826e-de0b3f876600_rw_1920.jpg?h=d33f719af4dcf996eeca29d151b79fda)
Unibanco Credit Cards
Proposal of restyling of Unibanco’s collection of credit cards targeted to appeal to a younger audience based on the insight 'My card is unique'. The approach was to create a system of customisation based on 12 different archetypes, from which the customer could choose the one that best fitted its personality and individual consumer habits.
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/d44b394a-bbe9-42c3-b703-4b39ee1d61d8_rw_1920.jpg?h=ba70018a6e44cfdcfc329e0214c0ee9a)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/32c0373d-45e6-4063-84ed-080a7660b029_rw_1920.jpg?h=950f5e3baf180236d2cfa717a13dde1e)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/cbcafe80-ca9c-4f11-a0bc-b25c02870ba2_rw_1920.jpg?h=b76ea8476368fc95bbdcb75a34b0f1e8)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/1180ec09-9e57-4f3f-8f59-e981a2d27859_rw_1920.jpg?h=7cd7cf4f7f590d65287032a9fef24df2)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/9bd8529a-6775-41d1-8068-3ebefbda42bf_rw_1920.jpg?h=adcc912964e7af86b1ff1d959cb92e93)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/3e37c986-cbdb-49e3-a984-531fe8c3a365_rw_1920.jpg?h=6a97f02abe3764d9da8ee99ec935e10e)
Design: Salvador Pombo
Creative direction: Pedro Vilar
Strategy: Maria Caeiro
Client: Unibanco
Agency: Fuel Lisboa
Year: 2018
Creative direction: Pedro Vilar
Strategy: Maria Caeiro
Client: Unibanco
Agency: Fuel Lisboa
Year: 2018
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