Briefing | Approach
By choosing plant-based, you’re choosing planet-first. Cornetto welcomes you to the jungle, turning a product-focused “Better for you” standard category language into a purpose-focused “Better for us” manifesto. 
The development of a bespoke illustration and expressive typography celebrate a wild and healthy ecosystem matching consciousness with playfulness. The assets not only provide great foundations for off-pack activation, but are also future-proofed, in order to accommodate upcoming exciting new flavour variants.
Illustration: Salvador Pombo
Design: Benjamin Farrel, Salvador Pombo, Mateja Drenik
Creative director: Fabio Milito
Client: Unilever
Agency: Design Bridge Amsterdam
Date: 2019
©  All rights belong to Unilever | Design Bridge

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