Briefing | Approach
By choosing plant-based, you’re choosing planet-first. Cornetto welcomes you to the jungle, turning a product-focused “Better for you” standard category language into a purpose-focused “Better for us” manifesto.
The development of a bespoke illustration and expressive typography celebrate a wild and healthy ecosystem matching consciousness with playfulness. The assets not only provide great foundations for off-pack activation, but are also future-proofed, in order to accommodate upcoming exciting new flavour variants.