![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/a3522797-65dc-47f0-96f8-e81477ccc8a2_rw_1920.jpg?h=5b76861787248bf24c3ca231a3dc28e8)
Jack Daniel's Container Bar
The briefing consisted in developing a transportable and reusable real 40 feet cargo container that transforms into a bar for Jack Daniel’s. The process involved the development of the concept, the graphics, the design of the structure and 3D renders for client approval.
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/4c052eb4-ce69-4ca4-9868-a9abb3dda446_rw_1920.jpg?h=8b352249972f3097b55c824916dba080)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/63f15221-95f3-4c43-b161-c54c6a36a44c_rw_1920.jpg?h=af6793b18e82099000111e4a85db0a92)
Transportation process
The structure needed to be transportable, easy assembled, and reusable for each event.
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/b05434da-7a1f-4ebb-9f55-9c304134a737_rw_1920.jpg?h=baffc11573d40768e59cf19a225d6a35)
Inside experience
Setup in interior spaces. The space around is used for games and activities that engage consumers to immerse themselves in the brand experience.
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/a5cd961f-34a7-4c93-a149-fde94a0d6219_rw_1920.jpg?h=240da300b60e355d161b85f192db4b74)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/50c8d575-c3d0-4f11-960e-70ce5cd32404_rw_1920.jpg?h=580e7321ab1fc593b0fe34423f240f4e)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/d1cb144f-db78-4c7c-8c36-b91422efe9ca_rw_1920.jpg?h=d8860cb9202fecd20793679cfcbf40ca)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/7d7a990a-bdc4-4f9f-ae33-d765eb5d3297_rw_1920.jpg?h=216ec5168d49011ab46300fb9ff16dd0)
Outside experience
Setup in exterior spaces. In this kind of events the top of the container is used as a DJ booth to maximize the brand experience.
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/65890ee3-3e07-4998-80f5-7294486f4fc4_rw_1920.jpg?h=275f00080494e97063b37e5a0385d620)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/4ecff9d3-b2f6-4cab-980a-c5b72411f7c5_rw_1920.jpg?h=6082bd6ea9fe23c477f4280177022415)
![](https://cdn.myportfolio.com/7908553a-2c06-4035-be50-382f0eb1c736/8080f81a-e93b-4d94-ba22-eb7fc57842a8_rw_1920.jpg?h=5fc184256814db8eedf73676213077a4)
Design: Salvador Pombo
industrial Design: Anton Van Vuuren
Creative Director: Darien Harris
Client: Brown-Forman
Agency: JansenHarris Dubai
Date: 2015
industrial Design: Anton Van Vuuren
Creative Director: Darien Harris
Client: Brown-Forman
Agency: JansenHarris Dubai
Date: 2015
© All rights belong to Brown-Forman | JansenHarris