Yard identity

Yard - a brand identity for the new chain of urban health clubs, with a slightly more premium offer for Sonae.

Briefing | Approach

Proposal for brand identity for Sonae's new chain of urban health clubs, with a slightly more premium offer. This brand needs to showcase a sense of exclusivity, facilities with outdoor and wider indoor areas and a focus on the culture of improving both body and mind.

Design: Salvador Pombo
Creative direction: Pedro Vilar
Copywriting: André Oliveira | Ana Barreto
Strategy: Maria Caeiro
Client: Sonae
Agency: Fuel Lisboa

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