Briefing | Approach
The briefing was to develop a mobile pop-up store to drive sales of Al Hilal FC in the Middle East. The structure needed to be transportable and easy to set-up in different locations and also act as an operating storage room, have a strong presence and reflect the values of the brand of inspiration and innovation.
Design: Salvador Pombo
Creative Director: Darien Harris
Client: Nike
Agency: JansenHarris | Dubai
Date: 2017
Creative Director: Darien Harris
Client: Nike
Agency: JansenHarris | Dubai
Date: 2017
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