Jack Daniel's Tennessee Fire launch
The briefing consisted on creating a set of collateral to support the launch of the new Jack Daniel’s Tennessee Fire product in the UAE. The solution involved creating memorable activations in the most popular nightclubs in Dubai and various collateral that included a VIP gift box, perfect serve ritual, display, and a sampling station.
Design: Salvador Pombo
Creative Director: Darien Harris
Client: Brown-Forman
Agency: JansenHarris Dubai
Date: 2016
Creative Director: Darien Harris
Client: Brown-Forman
Agency: JansenHarris Dubai
Date: 2016
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