The objective in creating this campaign for Optimus, a Portuguese telecommunications company, was to emphasise the concept of unlocked mobile phones through a visual analogy that passes on the spirit of freedom and relates to summer. The characters link to the nature of the product and add a playful feel.
Illustration: Salvador Pombo
Art Direction: Catarina Paulo
Creative Director: Pedro Vilar
Client: Optimus telecommunications
Agency: Havas Worldwide Portugal