SIEMENS - A DAY IN YOUR LIFE
The briefing consisted in developing an overall brand experience for Ingenuity for life center at Siemens’ regional HQ in Abu Dhabi, UAE. The scope of work included the development of an illustration for a wall with 20m long and also create a storyboard to allow the integration of projection mapping in order to tell a story.
A DAY IN YOUR LIFE
A day in your life takes the audience on a journey of discovery through a combination of narrative, illustration and interactive projection mapping.
The projection mapping technology really enhances the understanding about Siemens different technologies through the addition of animation and sound, when specific triggers are touched.
The existing lobby was static, with a timeline showcasing the company’s achievements in the region and its innovations in an unexciting way. It needed to highlight a brand that’s over 150 years old, into the hearts and minds of the next generation in an innovative way.
Art Direction | Design | Illustration: Salvador Pombo | Lumkile Zitha
Creative Director: Darien Harris
Brand Consultant: Rebecca Wilson
Client: Siemens MENA
Agency: JansenHarris | Dubai
Digital Implementation: Engage