An independent brand wanted to launch in Dubai, a natural, home-grown set of nut butters that’s full of flavour and simply nuts as it’s ingredients, so it needed an identity. The approach was to create a brand that’s exciting and unexpected, and also reflects the personality and the purity of the product.

This project turned into case study and received Gold for Best Packaging at the 2017 Transform Awards MENA


The regional competition in this sector tends to be visually expected and too serious, so in order for the packaging to stand out from the crowd, the solution was defined by adding humour thought the logo, assuming the transparency of the pack, and the use of unexpected fluorescent colours.


Design: Salvador Pombo
Creative Director: Darien Harris
Brand Consultant: Emma Carpenter
Client: Nood
Agency: JansenHarris | Dubai
Date: 2016

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