NIKE MOBILE POP-UP STORE
The briefing was to develop a mobile pop-up store to drive sales of Al Hilal FC in the Middle East. The structure needed to be transportable and easy to set-up in different locations and also act as an operating storage room, have a strong presence and reflect the values of the brand of inspiration and innovation.
Art Direction | Design | 3D: Salvador Pombo
Creative Director: Darien Harris
Brand Consultant: Emma Carpenter
Agency: JansenHarris | Dubai