JACK DANIEL'S TENNESSEE FIRE

The briefing was to create a set of collateral to support the launch of the new Jack Daniel’s Tennessee Fire product in the UAE. The solution involved creating memorable activations in the most popular nightclubs in Dubai and various collateral that included a VIP gift box, perfect serve ritual, display, and a sampling station.

CREDITS

Art Direction | Design | 3D: Salvador Pombo
Creative Director: Darien Harris
Brand consultant: Niove Eracleous
Client: Brown-Forman | Jack Daniel’s
Agency: JansenHarris | Dubai
Date: 2016

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