JACK DANIEL'S CONTAINER BAR

The briefing consisted in developing a transportable and reusable real 40 feet cargo container that transforms into a bar for Jack Daniel’s. The process involved the development of the concept, the graphics, the design of the structure and respective 3D renders for client approval.

This project turned into case study and received Silver for Best Brand Experience at the 2016 Transform Awards MENA

INSIDE EXPERIENCE

Setup in interior spaces. The space around is used for games and activities that engage consumers to immerse themselves in the brand experience.

OUTSIDE EXPERIENCE

Setup in exterior spaces. In this kind of events the top of the container is used as a DJ booth to maximize the brand experience.

CREDITS

Art Direction | Design | 3D: Salvador Pombo
industrial Design: Anton Van Vuuren
Creative Director: Darien Harris
Brand Consultant: Niove Eracleous
Client: Brown-Forman | Jack Daniel’s
Agency: JansenHarris | Dubai
Date: 2015

©  All rights belong to Brown-Forman | JansenHarris