CALVÉ CAMPAIGN

Calvé, a Unilever’s sub-brand specialised in sauces, wanted to showcase where their product, is most used in the summer. The solution was to showcase Calvé as the secret of a good sandwich, by creating 3D imagery where a sandwich is opened, and reveals the brands name written by the sauce.

CREDITS

Art Direction | Design | Illustration | 3D: Salvador Pombo
Brand Consultant: Catarina Goncalves
Client: Unilever | Calvé
Agency: Vexo | Lisbon
Date: 2014

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